Rida Sadek

Senior Machine Learning Engineer

Before benshi, Rida was a senior data scientist at Simplr.io, a start-up focused on promoting flexible and sustainable consumption. There, he helped to build the data platform, pipelines, and initial requirements, as well as the company’s recommendation system for products. In addition, he helped to formulate strategic questions that could be answered by the data.

Rida also has strong entrepreneurial experiences. He was the co-founder and CEO of Rational Pixels, a tech start-up that introduces and automates digital product placement as a new ad format for online videos, where he led both business and technical development. In addition, as a software engineering manager with US-based OrangeLogic, which creates customized digital asset management systems for enterprises, he helped the company expand into Barcelona, including in recruiting the initial team.

In addition, he has worked with Barcelona Media on various projects. These include the development of a video inpainting algorithm for clean plate creation for different postproduction software platforms.

Rida holds a PhD in Computer Science from Universitat Pompeu Fabra (UPF) in Barcelona, focusing on image processing and computer vision. There, he also worked as a postdoctoral researcher, developing an Exemplar-based image inpainting algorithm under a project with the European Research Council. In addition, he holds an MSc in Computer Science from Universiteit Utrecht, Netherlands, focusing on game and media technology. Thereafter, he spent time as a researcher with Ecole Des Mines De Nantes, France.

He has co-authored seven articles published in international peer-reviewed journals and conferences, and also has two granted patents. His BSc in Computer Science is from American University of Beirut, Lebanon.

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